Vodafone chooses Sunday to develop content for their new magazine

Companies today are opting for all the different means to market themselves. The latest trend, Social Media is famous not just amongst big companies but SME’s are also opting for this magnetic marketing trend to attract more and more customers to their brand. But Vodafone UK chooses to market a little different. They are also already marketing hugely on the internet with different social media marketing plans but now choose a very tradition marketing mean to attract customers in this competitive communication business.

Vodafone UK has planned to launch a magazine to increases their sales. The magazine will be maintained and created by Sunday and should be launched in the first quarter of 2011. The developed content along with the magazines will also be used for their online marketing on social media platform and other digital platforms.

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The magazine has been launched by Vodafone to increase customer retention and also to increase sales eventually taking the profit graphs higher for Vodafone UK. The Brand Director for Vodafone UK, Mr. Danielle Crook says that the company decided that they needed a magazine to reflect all the positive points for Vodafone UK to their different groups of consumers. He added that the decision to choose Sunday was easy as Sunday reflects thorough proficiency along with keeping the creativity intact in the article. They are also culturally well-fit.

Sundays MD, Toby Smeeton is very happy with the deal and says he could not expect any better start for the year 2011. He says this new deal will be a benchmark for Sunday and perfectly reflect how Sunday can effectively create relevant and engaging content for all the different markets be it for the different channels like magazine, Social Media or for the consumer and business markets.

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